This one-day-seminar targets at SMEs. Attendants get detailed knowledge about
the use of new technologies, business concepts and processes. Attendants learn
to assess their own companies opportunities and to develop actions.
Content:
e-business and e-commerce - what is it?
efficient resource utilization in the e-age
e-business and e-commerce - how does selling look tomorrow?
impact on existing business processes
changes in customer relationships and customer behavior
development and management of new customer relationships
(CRM)
development of own strategies to increase customer loyalty
development of own actions plans and adjustments
Excursus: redefinition (e-)marketing - successful marketing and
communication strategies
Aimed at:
Managers
Owners
Employees responsible for marketing / sales
Employees responsible for the strategic direction
Next course
only as in-house course - please contact us for detaila
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