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Management and Strategy News 

"Connected Mobility 2025": Intelligently linking mobility would save over USD 266 billion globally every year  

by Roland Berger

  • New Roland Berger study finds that traffic problems in the world's 30 biggest cities cost over USD 266 billion every year

  • 180,000 people move to the world's biggest cities each day a major challenge for transportation and mobility

  • Integrating various modes of transportation makes it possible to optimize traffic management in a way that is both economically and environmentally savvy

  • Mobile devices, rapid transmission technologies (LTE) and cloud services facilitate networked mobility

  • Integrated mobility offers dominate the customer interface the battle for the connected mobility market has begun

  • Five success factors will determine the breakthrough of smart mobility

Personal mobility is key to the success and prosperity of every country's economy. But the growing population in the world's largest conurbations and the increasing amount of traffic are leading to paralysis. In the world's 30 biggest megacities, paralyzed traffic flows generate annual costs of more than USD 266 billion. The answer to how to get a grip on the problem of increasing passenger transportation lies with networked mobility. By intelligently linking transportation data and modes of transportation, people can quickly and easily use different mobility models as needed to get where they're going. Integrated offers and a comprehensive management function ("mobility manager") will play a central role by bundling various options and offering services from one platform. These are the key findings of a recent think: act study entitled "Connected Mobility 2025" by Roland Berger Strategy Consultants. The consultancy's experts defined five critical factors that will put smart mobility on the road to success.

"Although we live in an increasingly networked world, individual mobility remains mostly fragmented: At the critical moment, we lack the information on how to best get from A to B," explains Carsten Rossbach, Partner at Roland Berger Strategy Consultants. "Integrated offers for the networked consumer will have a major effect on our mobility habits."

360 view of individual mobility

The individual elements of integrated mobility have been available in our society for a long time: private vehicles, public transit (local and long-distance), car sharing and, more and more frequently, electric cars. However, these elements are most often present on the market as closed transportation systems. "It is only very rarely that these systems are so closely intertwined that the user can quickly and easily move from one mode of transportation to the next, as needed. There's no comprehensive mobility perspective," says Marc Winterhoff, Roland Berger Partner and co-author of the study. "Here is where modern information and communication technology can help drive networked mobility."

This development is sorely needed, particularly in the world's largest conurbations. In these areas, approximately 180,000 people move to the cities each day a major challenge for the transportation systems of these metropolitan regions. Integrating various transportation options better would have positive effects, not only for the environment, but also for the quality of life in these large cities. It would also save over USD 266 billion per year that's how much paralyzed traffic flows cost in the world's 30 biggest megacities alone.

Fundamental conditions already in place

When talking about the spread of smart mobility, it's important to note that many of the requirements are already in place. The first is the widespread presence of smartphones. Today there are already more than a billion smartphones on the market around the world. Users can therefore access important real-time information from anywhere. Experts estimate that the number of smartphones will even double in the next two years.

Another point worth noting is the spread of key technologies that make it possible to quickly share data. "The option of storing data in the cloud plus implementing Long Term Evolution (LTE) technology for rapidly transmitting information via mobile networks are already a reality today. They form the technological backbone of future mobility," says Roland Berger strategist Carsten Rossbach.

Integrated offers are the key to smart mobility

New mobility offers considerable potential for adding value. Companies that can offer customers the full range of mobility services from travel planning and booking to billing under one roof will benefit the most from the potential of smart mobility. It remains to be seen which sector will assume this key integrative function.

One option might be car manufacturers, which are already at the heart of individual mobility and have strong brands. But transportation associations, with their strong regional links, or railways and airlines with their international networks, could also assume this integrative function. And finally, telecommunication and Internet providers are also in a good position to bundle services from various mobility providers in single portals. "One thing is clear," summarizes Rossbach. "First movers that can secure a strong starting position as mobility managers will control a large amount of value creation going forward."

Five success factors for connected mobility

To succeed in the world of networked mobility, the experts at Roland Berger urge companies to recognize this change in good time, but also take heed of five critical factors.

  • Network capabilities: The mobility of the future will need online platforms that bundle the functions, products, services and technologies of various transportation systems.

  • Meeting individual customer needs: Market players have to offer their customers tailored solutions that are built using modules known as "mass customization". This applies to services along the entire value chain: from travel planning to billing.

  • Brand positioning: To ensure that their mobility offers achieve good resonance on the market, companies have to clearly define their brands and use them for the new products and services.

  • Legal framework: Governments have to define a clear legal framework to ensure data protection and security while allowing for a certain amount of data transparency. Liberalizing and harmonizing the legal framework is especially important at the international level.

  • Intelligent traffic management: If future traffic management is to be based on economic and environmental criteria, such as carbon or fine particulate emissions, connected mobility should help optimize utilization of the transportation infrastructure.

This press release originally appeared on the Roland Berger website






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Status: 13. November 2013