Today, there is no generally accepted concept for the
comparative empirical exploration of strategy processes.
The paper proposes a methodological approach that
combines a number of established research methods. The
six-step approach enables the researcher to identify
turning points in strategic change processes from the
outside-in as well as allowing him to increase the
effectiveness of interviews with key organizational
informants. It is illustrated based on an analysis of
Ciba’s and Sandoz’s strategy processes prior to their
Novartis megamerger. pdf
