Confronting the need to redefine their core, many
management teams find themselves tempted by big-bang
solutions: dramatic, transformative mergers or
aggressive leaps into sexy new markets. But seemingly
bold moves like these rarely pay off. For most
companies, a better answer usually lies close to home,
concealed from view. Our research shows that nine out of
every 10 companies that successfully renewed themselves
found the solution by mining their hidden assets -
assets they already possessed but had failed to tap for
maximum growth potential. 2007
