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Strategy - Miscellaneous Articles on Strategy

 
Ain’t it “Suite”? Bundling in the PC Office Software Market Our paper examines the importance of bundling for the evolution of the PC office software market. Using a discrete choice model of product differentiation, our empirical results suggest that word processors and spreadsheets are complements. We also find empirical support for economies of scope for these products. These factors provide incentives for firms to bundle these products. pdf

   

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Status: 10. November 2007