Few frameworks of analysis are so ideally suited to link
the strategy and knowledge challenges as scenarios. And
judging by the number and variety of ?firms – including
Dow Corning, Shell Oil, Xerox, AT&T, Baxter Healthcare,
Sprint, Motorola, 3M, Boeing and General Motors –
willing to present their scenario work at public
conferences, it seems safe to suggest that scenarios
have become part of the standard strategy toolkit in
many leading ?firms. pdf
