Study shows the importance of context in managing
strategic initiatives and provides practical guidance on
how to make growth happen.
No matter the macroeconomic context, companies pursue
top-line growth to foster their competitive advantage,
and many use strategic initiatives to deliver against
ambitious plans. But such corporate-wide efforts all too
often flounder, leaving companies to fall short of their
strategic goals. Our research sheds light on the
importance of choosing and implementing the right
context for managing strategic initiatives and provides
practical guidance on how to make growth happen. 2008.
Abstract, study in pdf-format is available for download
