Today, the pressure is on to deliver on the demands of
customers and investors—and to do it right now. More
than ever, every business executive needs to be thinking
carefully about how markets develop and how to sustain
them, what customers and markets value, how to best
serve these markets, and how to reallocate resources to
succeed. As a company’s business model shifts to meet
changing market requirements, its business strategy and
IT infrastructure must be ready to shift as well.
