In today’s turbulent markets, companies that were once
dominant are struggling to survive, and managers are
constantly probing to understand what makes the
difference between success and failure. There’s a story
behind each business success and business failure.
While we study the stories to learn about the specific
changes, events, insights, and breakdowns in each case,
we also look for broader and deeper explanations that
show how change applies across industries and the whole
of the economy. The broader patterns are the subject of
this white paper. Here we propose a specific model
explaining how large companies create and sustain market
leadership, or the traps that they fall into that
prevent them from doing so. pdf
