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Viral Marketing Handbook

This is the Viral Marketing Handbook from Goviral, published in connection to their seminar at the 2006 Cannes Lions. See it as a primer on viral marketing with the "ingredients" to create a viral bomb, some case studies, and comments on viral marketing from the leaders in the new digital media landscape. There is a good definition of viral marketing too. pdf 2006

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Status: 22. April 2010