Top 10 Campaigns & Results Data, including common
threads running throughout the campaigns. These top 10
campaigns leveraged peer-to-peer pass-along to achieve
amazing results in a range of demographics and audiences
– hip-hop music fans, hardcore gamers, breast cancer
survivors and activists, philanthropists, Portuguese
soccer fans and more. Some campaigns mixed big budgets,
great strategy and wide exposure. Others created
entertaining content and watched it sail. pdf
