Marketing - Metrics and Effectiveness

themanager.org

Home

Publications

German Portal

Broken Link?

Marketing - Marketing Metrics - Measuring Marketing Effectiveness

Restructuring Marketing Spending To Do More With Less

Today’s economic climate requires that marketing spending be managed as both a cost and an investment. Our work with clients has identified the critical levers that can enable marketers to restructure their spending without diminishing their brands’ presence with key customers. pdf-file

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de
Copyright © 2001 Recklies Management Project GmbH
Status: 01. April 2008