Marketing - Metrics and Effectiveness

themanager.org

Home

Publications

German Portal

Broken Link?

Marketing - Marketing Metrics - Measuring Marketing Effectiveness

Marketing Spending Effectiveness: How to Win in a Complex Environment

To prosper in today’s environment, marketers must dramatically improve the impact of every marketing dollar they spend. Marketing dollars need to contribute to brand building according to the new rules of marketing. pdf-file

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de
Copyright © 2001 Recklies Management Project GmbH
Status: 01. April 2008