All practitioners wrestle with the “product that got
away.” These are ideas that never came to fruition
inside their companies, but burst onto the market
created successfully by a competitor. In this article,
the author examines the reasons for “failed ideas” and
how to capture some of these ideas for future
development in what he calls a “recycle bin.” Readers
may wonder if his company could have upstaged Steve
Jobs’s iPod®, if the developers had not gotten
sidetracked. 2007
