Understanding functions and form to get better results.
When innovators connect with each other, the first topic
for discussion is often, “What tools are you using?”
Success in product development and management is largely
an approach to find new tools and to implement the
effective ones. This article gives the innovator three
tools—SWIFT, RAID, and FAME—and pinpoints the factors
that make each tool effective. The article concludes
with four suggestions on how to become a better tool
developer and user. 2007
