The focus of the conference was on social medias
relevance to crisis communication. Presenters made it
crystal clear that any contemporary crisis communication
plan that does not include social media is an incomplete
one, and seriously flawed. Key themes of the summit
included:
The need for social media guidelines for employees
Understanding what is going on in the social media
space before entering it
The speed of social media and this being a
double-edged sword
The power of pictures and video, especially on free
websites like YouTube
The challenges and opportunities to protect, build and
trust towards an organisation
The opportunities social media provide for direct
communication with stakeholders
The influence social media-driven information is
having on traditional media coverage
Social media should not be used at the expense of
other, existing methodologies. pdf
